Bioré Wins Best In-Game Advertising Strategy at DigiDays Awards
We are proud to announce that Bioré has won the Best In-Game Advertising Strategy award at the DigiDays Awards for its innovative Bioré Skincare Playable Ad campaign.
The Digiday Awards are the industry’s annual recognition of the companies, campaigns, and creatives modernizing media and marketing. Over the years, these awards have honored industry-leading work from companies such as Edelman, VICE, and HP, cementing their status in the marketing world.
In collaboration with Gameloft for brands, Bioré launched an immersive campaign to introduce its Blemish Patch product, tapping into the gaming world to reach US gamers. A market with 32 million gamers across the country. By utilizing the COMBO!, Gaming Media network seamlessly integrated contextual rewarded ads into gameplay, boosting player engagement and enhancing brand visibility
The campaign exceeded industry standards, showcasing the power of gaming as an effective marketing tool for cosmetic products, and solidifying Bioré as a leader in advertising innovation.
