Gameloft for brands & NODWIN Gaming enter a partnership in India to build opportunities for brands to engage around esports on racing games
Two opus from the most downloaded arcade racing Asphalt franchise will be the cornerstone of this strategy
New Delhi: April 6, 2022 - NODWIN Gaming, one of the world’s leading gaming and esports companies has expanded its portfolio through a partnership with leading video games developer Gameloft for creating opportunities for brands and gamers to engage around the Asphalt Racing IPs. They will collectively work with brands and partners to create and execute esports events for “Asphalt 8: Airborne” and “Asphalt 9: Legends” in India.
“We are delighted to tie up with Gameloft, which has a strong worldwide presence and is focused on publishing for the mobile market. For NODWIN Gaming, Gameloft brings in necessary optionality for brands who want to associate with a new genre and format of racing esports. This partnership will allow these brands to engage with like-minded communities. Together, we look forward to further building, consolidating and diversifying the Indian gaming space” said Akshat Rathee, Founder and Managing Director at NODWIN Gaming.
The association also makes up for an avenue for in-game advertising solutions proposition to brands through Gameloft for brands inventory on “Asphalt 8: Airborne” and “Asphalt 9: Legends”. As the spectrum of gaming and esports broadens day by day, brands are looking at genres that fit their unique style. Racing has recently emerged as a popular genre among gamers besides shooting and it creates an alternative space for brands to attract engagement through advertising and activations.
“India is an important market for Gameloft and the growth of eSports in India does offer a great opportunity to build engagement with the users of the Asphalts IP. We believe, as a genre, arcade racing has the potential to connect with a larger gaming audience. This fits in well, offering racing experience which lets everyone prove themselves in jaw-dropping races, feeling the thrill of high-end cars in a highly immersive environment. With NODWIN as the biggest gaming and esports player in India, we are excited to enter into this relationship, which can enable users with bigger events going forward”, said Florent Vallauri, Managing Director, SEAP region at Gameloft.
NODWIN Gaming will organize and host all upcoming Gameloft events in India keeping in mind the huge mobile gaming market and its competitive side in the country.
About NODWIN Gaming
NODWIN Gaming is one of the world’s leading esports companies, which is building a sustainable framework for professional gamers, content creators, organizations and audiences. NODWIN Gaming works on esports entertainment as the core value offering to Fans, Publishers and brands across its various IPs. NODWIN operates businesses across Media, Influencers, Tournament IPs, Brand Solutions and Merchandising. NODWIN Gaming is part of Nazara Technologies (BSE:NAZARA), the leading India-based diversified gaming and sports media platform.
About Gameloft for brands
Gameloft for brands offers leading advertising and gamification solutions to help brands bette connect with their audiences. Through interactive content and immersive experiences supported by its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency and safety following MOAT’s standards. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ferrero, Ford, FOX™, Automobili Lamborghini, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honoured with over 50 awards from marketing organizations.
