GAMERS & the SVOD services - Market insights, audience habits & consumption

The market for streaming platforms has grown significantly since Covid's crisis; by 2022, the number of SVOD subscriptions reached 1.2 billion.

SVOD platforms have created a fundamental change in the way movies & series are consumed. Nevertheless, the fragmentation of the market with the multiplication of services obliged platforms to adapt their user acquisition strategy with more exclusivities & new offers like AVOD (Advertising supported Video On Demand).

With 3.2 billion players worldwide, platforms are choosing gaming to attract a new audience with series inspired by famous video game franchises or to launch mobile game offers.

Mobile gamers are strong SVOD consumers,

• Prefer watching streaming movies to go to the cinema.

• Play games simultaneously while watching SVOD content.

• Prefer to discover new SVOD releases in in-game advertising than other traditional digital media.

The recently released whitepaper by Gameloft for brands offers valuable insights into the SVOD market and mobile gamers' behaviors in Q1 2023. This report highlights the immense potential of the gaming environment for advertising, as it boasts remarkably high rates of ad acceptance and recall. In-game advertising can effectively disseminate information to audiences about new movie releases.

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