Fanta
The brief
To promote Fanta’s new 360° campaign "The Mouth"—a 3D-animated mouth—and position Fanta as a fun brand for teenagers.
Our Solution
We created a unique game, "A Saga dos Lanchos" ("Snack Saga"), in which a mouth jumps between platforms, devouring snacks and Fantas. The difference was in how players controlled the mouth: not by touch or direction, but by using their voices. The louder they shouted "Fanta," the higher the mouth jumped—a feature developed exclusively for the game.
Gameloft and Ogilvy partnered with brMalls to take the game offline, putting screens in shopping malls and encouraging hundreds of people to shout "Fanta" together. The Gameloft campaign was part of a 360° communications plan including TV and a dedicated website.
Find out more about Gameloft for Brands In Game Advertising Services here
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