Imagine Dragons, the DJ game

visual Gameloft for Brands
Imagine Dragons, the DJ game
Client: Universal Music Group
Location: Worldwide

The brief

Inspire people and boost downloads for the release of new song "Thunder" by Imagine Dragons.

Our Solution

We used the music video already created for the song and overlaid it with a game involving rhythm-based interactions, engaging players with the music.

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46.8%
Engagement rate
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1.1%
Click-through rate
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33.5%
Complete engagement per impressions rate
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3.1%
CTR on complete engagement