As a PMM your main challenge will be:

Driving the marketing activations which compose our yearly marketing plan to answer to the game’s current strategy. Identify your objectives, develop a fitting concept, set your targets, drive its implementation, and perform a postmortem.

e.g. – I want to reengage churned users, I will develop a crossover project with another racing game, I expect to generate 30k installs from it, I reach out to the developer of the other game/our internal teams, make it a reality, and analyze the fallout.

What it means on a daily basis

• Manage promotional assets creation for Disney Speedstorm (trailers, web assets, screenshots, store descriptions…)
• Represent, preserve and potentially develop the integrity of Disney Speedstorm brand (title, packaging, tone of voice, marketing storytelling…)
• Be the point of contact with our Disney marketing counterparts, ensuring their awareness and support for marketing activities
• Receive and develop promotion opportunities with external partners, from OEMs to agencies, or store platforms: integration of the game in passes, developing custom liveries for promotional offers, creating custom builds for stores, etc...
• Work in close collaboration with the development team to steer marketing opportunities both inside and outside of the game
• Develop the outreach part of our seasonal marketing strategy in cooperation with the ASO manager and the marketing director.
• Develop activations focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating with our other teams

Who you will be working with:

A lot of people! This is a very central role and you will have a lot of contacts. Your main role will be to support the day to day implementation of the marketing plan for Disney Speedstorm along with our community and ASO experts, as well as your team lead.
You will also be part of the bigger Disney Speedstorm game team in the Barcelona studio, which means you will regularly interact with producers, game designers, artists, economy designers, etc... On top of that you will get to work with experts in a range of other fields (UA, Press, Market Insights...)