PARIS, FRANCE — August 12, 2024—Gameloft, a leader in the development and publishing of games, today announced that their racing title Asphalt Legends Unite will receive its very first esports competition, the Ferrari HP Esports Asphalt Series, giving aspiring racers the chance to battle it out for a chance at a share of €20,000 in cash, €5,000 in prizes and bragging rights as the world’s best Asphalt Legends Unite player.
In order to stake their claim as the world’s best, players can take part in a series of four time-limited events, with each one focused on an iconic Ferrari automobile. Each round is open to players of any skill level, with no entry requirements or limits on attempts, and players can choose to compete on Xbox One, Xbox Series X|S, PC, PlayStation 4, PlayStation 5, iOS, Android, and Nintendo Switch. The Ferrari HP Esports Asphalt Series qualifying rounds will take place:
- First qualifying round - August 15th until August 22nd, with races featuring the Ferrari SF90 XX Stradale
- Second qualifying round - August 29th until September 4th, with races featuring the Ferrari 488 Challenge Evo
- Third qualifying round - September 5th until September 11th, with races featuring the Ferrari 599XX Evo
- Fourth qualifying round - September 12th until September 18th, with races featuring the Ferrari FXX K
- Finals - December 18th on-site and live-streamed from Ferrari Land in PortAventura World located in Salou, Spain, and will feature the premier of the Ferrari 499P Modificata.
The two fastest racers from each qualifying round will compete against each other at Ferrari Land on December 18th, with the €20,000 prize pool split amongst the 8 finalists. Special physical prizes will be distributed between the finalists and all players who take part in the qualifying rounds, with Ferrari special prizes up for grabs simply for registering and playing.
“The Ferrari HP Esports Asphalt Series, our very first fully cross-play esports event for Asphalt Legends Unite, marks an important evolution for the franchise and finally brings all of our players together under a single competition thanks to the game’s cross-play support,” said Camilo Polimeni, Senior Partnerships Project Manager at Gameloft Barcelona. “Being able to partner with Ferrari for such an important event is a dream come true and not only helps us to discover the best Asphalt player in the world but also lets us put some of the most iconic Ferrari automobiles ever made into the hands of all our players.”
As a prestigious luxury brand, Ferrari has embarked on a new pathway in the esports domain with its renowned Scuderia Ferrari HP Esports Team and Ferrari HP Esports Series. In August, the Prancing Horse will continue its trailblazing journey, bringing Ferrari adrenaline to the Asphalt community in collaboration with Gameloft. The Ferrari HP Esport Asphalt Series will mark a new chapter for Ferrari, advancing its Fan Development strategy within the gaming world.
Building on the monumental global success of the Asphalt racing franchise, Asphalt Legends Unite takes players global with the series’ first-ever inclusion of cross-platform support. This brings to the game massive opportunities for both casual multiplayer and esports competition. Along with global competitions, platform-specific tournaments, and the return of live stage finals, the addition of cross-play means every Asphalt Legends Unite racer will have almost limitless competition at their fingertips.
Official competition trailer YouTube: https://www.youtube.com/watch?v=a3f6W2TOGY4
Official competition registration page: https://gmlft.co/Ferrari-HP-Esports-Asphalt-Series-Register
For more information, please visit http://www.asphaltlegendsunite.com
About Asphalt Legends Unite
Asphalt Legends Unite represents a bold leap forward for the award-winning Asphalt franchise. Anchored around a core cross-play feature that unites players across all platforms, the game offers a fresh identity with co-op capabilities, an upgraded internal graphic engine, a modernized art direction tailored for console players, a reimagined garage that carries over game progress and previously unlocked vehicles, and a redesigned user interface.
The highly anticipated expansion is now available on the App Store, Google Play, Microsoft Store, Steam, Xbox, Nintendo Switch, and for the first time on PlayStation®4 and PlayStation®5.
About Gameloft
Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat, and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,400 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
About Ferrari Esports
Ferrari entered the world of Esports back in 2019, taking part in the F1 championship and winning the Drivers’ category on its debut. Over the years, the team has extended its areas of activity, also competing in sports car and endurance championships on the Assetto Corsa Competizione platform, winning the SRO Esports GT World Challenge Europe Endurance Series in 2021.
In 2023/2024, with an all-new line-up of ten drivers from many different countries, the Scuderia Ferrari HP Esports Team won the F1 Sim Racing Constructors’ World Championship and took part in the major championships on Assetto Corsa Competizione and rFactor2 platforms as a front runner in the field of sim racing.
Alongside competing in these racing championships, since 2020 Ferrari has also run its own one-make series, the Ferrari HP Esports Series, on Assetto Corsa, Assetto Corsa Competizione, iRacing and the new Ferrari HP Esports Asphalt Series on Asphalt Legends Unite for gaming and racing enthusiasts from all over the world who aim to be front runners in the future.
About PortAventura World Parks & Resort
PortAventura World Parks & Resort is one of the largest family holiday and leisure destinations in Europe. Throughout its 29-year history, it has received more than 100 million visits. With a privileged location close to Barcelona, the resort has 5 4-star themed hotels and 1 5-star hotel (PortAventura Hotels), and operates 3 more hotels offsite (Ponient Hotels), with nearly 3,000 rooms, and a convention centre (PortAventura Convention Centre) with capacity for up to 6,000 people. PortAventura World Parks & Resort also has a theme park: Ferrari Land Park, the only one of its kind in Europe, and a water park that is a leader both in Europe and internationally, with a range of world-class attractions. In April 2023 it received B Corp certification, which recognizes the company's work in terms of sustainability, social responsibility and good governance.
