Globally Popular Girls Brands MY LITTLE PONY and LITTLEST PET SHOP
Due to Arrive on Mobile Platforms in 2012
PARIS – June 21, 2012 – Gameloft®, a leading global publisher of digital and social games today announced that it has signed a worldwide strategic licensing deal with Hasbro, Inc. (NASDAQ: HAS). Under the agreement, Gameloft will develop and market MY LITTLE PONY and LITTLEST PET SHOP brand digital play experiences across a myriad of tablet, smartphone and platforms such as iPad®, iPod touch®, iPhone®, and Android®. LITTLEST PET SHOP will also be available on mobile. The company is scheduled to release the Hasbro-branded games before the end of the year.
“Creating highly inventive and accessible digital play experiences based on our world-class brands continues to be at the core of Hasbro’s mission and we envision Gameloft to be a key player in the ongoing execution of that global strategy,” said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. “This agreement brings together Hasbro’s powerhouse girls’ brands with one of the industry’s preeminent mobile game developers which will take MY LITTLE PONY and LITTLEST PET SHOP play to an entirely new level of fun.”
“Hasbro’s position as a leading branded play company makes this a very strong alliance for Gameloft,” said Gonzague de Vallois, Senior Vice President of Publishing at Gameloft. “The opportunity to collaborate on such globally recognized brands such as MY LITTLE PONY and LITTLEST PET SHOP not only allows us to build a unique and immersive universe for the characters we’ve all grown to love, but to take the much-adored franchises to the next level of digital play.”
At any given time, Gameloft apps are ranked among the Top 10 Games in the iTunes App Store. Recent hits have included Men in Black 3, Shark Dash, Ice Age Village and N.O.V.A. 3 – Near Orbit Vanguard Alliance.
