Paris, November 5, 2020 – Gameloft for brands, leader in gaming experiences for brands, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification highlights Gameloft's long-time commitment to fraud protection and full transparency for a healthy digital advertising ecosystem. Launched in 2016, the TAG Certified Against Fraud Program is the cornerstone of TAG’s efforts to combat fraudulent and invalid traffic and a key part of the world’s leading program to fight criminal activity and protect brand safety in digital advertising
In line with Gameloft’s engagement to improving standards across the industry, the TAG certification gives brands a greater confidence that their content will be viewed by legitimate potential buyers.
“We’re very proud to have been awarded TAG’s certification against fraud – as trust and transparency are at the heart of what Gameloft for brands offers to advertisers. This certification provides our clients with the reassurance that they can trust us to deliver safe and successful campaigns,” said Alexandre Tan, VP Brand Partnerships & Advertising at Gameloft.
“We are very pleased to recognize Gameloft for achieving the TAG Certified Against Fraud Seal, an important recognition of the company’s ongoing efforts to combat fraud across the digital advertising supply chain,” said Mike Zaneis, CEO of TAG. “We look forward to continuing to work with them to further raise the industry’s bar on fraud prevention.”
Gameloft also ensures a safe, transparent and fraud-free advertising ecosystem by adopting industry standards including third-party verification solution MOAT, IAB’s certifications and compliance programs (with the integration of the Open Measurement SDK, Sellers.json,TAG Payment ID and App-ads.txt, the IAB Tech Lab's technical solution for publicly declaring companies authorized to sell digital inventory).
About Gameloft for brands
With a monthly audience of 250 million active players, 300 million impressions, and an average playtime of 27 minutes per day per user, Gameloft for brands offers advertisers a unique level of visibility and engagement with their audiences. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Ferrari, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honored with over 50 awards from marketing organizations.
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About Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 600+ member TAG community include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in our industry.
