Montréal, October 29, 2024 – As DUNGEONS & DRAGONS (D&D) celebrates its 50th anniversary, the iconic tabletop role-playing game continues to captivate audiences across Canada. With 13.6 million of Canadians having played D&D—and nearly 5.5 million in provinces like Manitoba and Saskatchewan—the game's cultural impact is undeniable. Furthermore, 20% of university graduates are players (active or not), demonstrating D&D’s strong connection to a highly engaged, intellectual audience. For those who haven’t yet ventured into the game, almost 20% are eager to give it a try, showcasing D&D’s enduring appeal and its ability to attract new players.
Why Canadians Love DUNGEONS & DRAGONS
If we take a closer look at what makes D&D resonate with players, we find that imagination, improvisation and creativity (41%), socializing and having fun with friends (40%) and engaging stories and storytelling (37%) are some of the most cherished elements. In terms of character development, players particularly appreciate compelling, well-developed antagonists (40%), charismatic misfits with a sense of humor (40%) and unique, imaginative characters (31%).
Gameloft Montreal Brings the D&D Universe to Life
Among current D&D players, enthusiasm for a video game adaptation is strong, with 91% expressing interest and 64% being very interested. Gameloft Montreal announced in March the development of an exciting new PC and console game based on the legendary D&D franchise. The upcoming game blends survival, action RPG, and life simulation in a unique, immersive campaign set within the D&D universe—perfectly aligned with what Canadian fans love most about the franchise.
Quote from Lee Kaburis, Executive Producer at Gameloft Montréal:
"As passionate fans of DUNGEONS & DRAGONS, our team at Gameloft Montreal is working tirelessly to bring this beloved world to life in new and innovative ways. Our game will offer a fresh experience that combines everything players love about D&D—from complex characters to rich world-building and exploration. To achieve this vision, we're actively growing our team and are excited to invite new talents to join us."
Meet Gameloft Montreal at MIGS 2024
Gameloft Montreal will also be present at the Montréal International Game Summit (MIGS)—Canada’s longest-running B2B video game conference—dedicated to the business of gaming and the continued growth of Canada’s resilient video game industry. The Gameloft recruitment team will be on-site, eager to meet passionate professionals who want to be part of creating the next iconic D&D video game. Attendees will have the opportunity to explore exciting career opportunities and learn more about the innovative projects at Gameloft Montreal.
For more information on available positions, visit Gameloft Careers.
