Montréal, October 29, 2024 – As DUNGEONS & DRAGONS (D&D) celebrates its 50th anniversary, the iconic tabletop role-playing game continues to captivate audiences across Canada. With 13.6 million of Canadians having played D&D—and nearly 5.5 million in provinces like Manitoba and Saskatchewan—the game's cultural impact is undeniable. Furthermore, 20% of university graduates are players (active or not), demonstrating D&D’s strong connection to a highly engaged, intellectual audience. For those who haven’t yet ventured into the game, almost 20% are eager to give it a try, showcasing D&D’s enduring appeal and its ability to attract new players.
Why Canadians Love DUNGEONS & DRAGONS
If we take a closer look at what makes D&D resonate with players, we find that imagination, improvisation and creativity (41%), socializing and having fun with friends (40%) and engaging stories and storytelling (37%) are some of the most cherished elements. In terms of character development, players particularly appreciate compelling, well-developed antagonists (40%), charismatic misfits with a sense of humor (40%) and unique, imaginative characters (31%).
Gameloft Montreal Brings the D&D Universe to Life
Among current D&D players, enthusiasm for a video game adaptation is strong, with 91% expressing interest and 64% being very interested. Gameloft Montreal announced in March the development of an exciting new PC and console game based on the legendary D&D franchise. The upcoming game blends survival, action RPG, and life simulation in a unique, immersive campaign set within the D&D universe—perfectly aligned with what Canadian fans love most about the franchise.
Quote from Lee Kaburis, Executive Producer at Gameloft Montréal:
"As passionate fans of DUNGEONS & DRAGONS, our team at Gameloft Montreal is working tirelessly to bring this beloved world to life in new and innovative ways. Our game will offer a fresh experience that combines everything players love about D&D—from complex characters to rich world-building and exploration. To achieve this vision, we're actively growing our team and are excited to invite new talents to join us."
Meet Gameloft Montreal at MIGS 2024
Gameloft Montreal will also be present at the Montréal International Game Summit (MIGS)—Canada’s longest-running B2B video game conference—dedicated to the business of gaming and the continued growth of Canada’s resilient video game industry. The Gameloft recruitment team will be on-site, eager to meet passionate professionals who want to be part of creating the next iconic D&D video game. Attendees will have the opportunity to explore exciting career opportunities and learn more about the innovative projects at Gameloft Montreal.
For more information on available positions, visit Gameloft Careers.
About the Research
Gameloft commissioned Leger to carry out this study. Leger is the largest Canadian-owned polling, market research, and data analysis firm.
For this study, a Web survey was conducted with a representative sample of 1,626 Canadian residents. Respondents were randomly selected from Leger’s Web panel. Data collection for this study ran from September 27 to 30, 2024.
About Gameloft
Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 25 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,400 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
About Wizards of the Coast
Wizards of the Coast, a division of Hasbro (NASDAQ: HAS), develops legendary games that inspire creativity, spark passions, forge friendships and foster communities around a lifetime love of games. Wizards delivers compelling experiences for gamers across tabletop and digital gaming through its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS and Hasbro’s unparalleled portfolio of over 1,500 brands.
With headquarters in Bellevue, Washington and studios in Austin, Montreal and Raleigh, Wizards is dedicated to fostering world class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, please visit our company website and social channels (@Wizards on Twitter and LinkedIn).
