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THE ROI IN GAMING STUDY
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Marketing ROI in Gaming

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MARKETING ROI
IN GAMING
THE POSITIVE IMPACT OF GAMING FOR BRANDS
Gameloft for brands conducted a new study about The ROI in Gaming, incorporating Oracle Moat Measurement data. This study aims to identify a new key performance indicator, allowing brands to compare video games to existing media
Download the White PaperGame Report Banner Logo Gameloft for Brands
March 2023. Gameloft for brands
“The ROI in Gaming: The positive impact of Gaming for brands” @Copyrights 2023

About Gameloft for brands

OUR AUDIENCE

1.3 BILLION Gameloft for Brands

1.3 BILLION

Monthly active users
+190 GAMES Gameloft for Brands

+190 GAMES

available
27 MINUTES Gameloft for Brands

27 MINUTES

daily play time

GAMING, THE MOST ENGAGING TYPE OF CONTENT

With a crisis of engagement with classic ads, brands need to create meaningful connections with their audience to prosper.

74%<br/>OF PEOPLE Gameloft for Brands

74%
OF PEOPLE

expect entertaining brand experiences
33% MORE<br />EFFECTIVENESS Gameloft for Brands

33% MORE
EFFECTIVENESS

using interactive content at educating buyers
2 TIMES MORE SUCCESSFUL<br/>CAMPAIGNS Gameloft for Brands

2 TIMES MORE SUCCESSFUL
CAMPAIGNS

using emotional over rational Ads

Source: Global Web Index, Newzoo and Vivendi Brand Marketing
Gameloft internal data
The Emotional Impact of Branded Storytelling and Havas Meaningful Brands "The future of entertainment"

OUR SERVICES

Our expertise spans gamification, esports, AR, native advertising, playable ad units, video & rich media all aiming to translate brand and company objectives into interactive & engaging campaigns.

COMBO!
MEDIA NETWORK

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We offer the largest premium in-game advertising network in the most popular games from the greatest publishers.

INTERACTIVE
CONTENT

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Our team of +200 talented designers & developers craft innovative tailor-made branded games and gamified content.

SPECIAL
OPS

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We create impactful and engaging experiences embedded into a premium gaming ecosystem.

COMBO! THE GAMING MEDIA NETWORK

THE LARGEST PREMIUM IN-GAME AD NETWORK

1.3 Bn

Monthly Active Users

+100

Games Porfolio

+4.5

Games Average Ranking

FROM THE BEST PUBLISHERS

https://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/gameloft.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/outfit7.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/rovio.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/wooga.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/freshplanet.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/outerguys.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/wildlife-logo.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/amanotes.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/zynga.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/fanatee.png Gameloft for Brands

WITH THE MOST POPULAR FRANCHISES

https://forbrands.assets.gameloft.com/assets/media-network/stats/top/birds.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/mid/tennis-clash-logo.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/mid/tom.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/mid/june.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/mid/minion.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/top/a9.png Gameloft for Brands

A SAFE ENVIRONMENT FOR BRANDS & PLAYERS

https://forbrands.assets.gameloft.com/assets/media-network/industry/new-iab.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/industry/new-coppa-logo-3.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/industry/new-gdpr-logo-2.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/industry/new-ias-logo-2.png Gameloft for Brands

IAS compliant

IAB gold standard in 2018

97.7%

Valid & Viewable % for Display Mobile in-app (vs 64.8% industry benchmark)

98.9%

Valid & Viewable % for Video Mobile in-app (vs 89.9% industry benchmark)

Marketing ROI in Gaming Study
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