Successful Stories

SUCCESS STORIES
QUEEN: ROCK TOUR
ClientUniversal Music Group, Hollywood Records
Location: Worldwide release
Date: 2021-6-15
The Brief

Re-engage a new and younger audience that discovered Queen through the movie Bohemian Rhapsody in 2018.

Our Solution

The first ever official queen game on mobile!

Queen: Rock Tour gives players a chance to experience the majesty and might of the Queen live experience on their phones. Hit the stage and perform with the entire band as you unleash your music talents - all you need to do is tap the tiles in time with the rhythm

TIM
ClientTim Telecom
Location: Italy
The Brief

TIM wanted to develop their brand awareness within the gaming community through an esports event and partnerships with gaming publishers.

Our Solution

TIM and Gameloft partnered with the designers of Asphalt to design exclusive in-game items for a digital branded experience and exclusive rewards. Two live events took place during Milan Games Week and Lucca Comics & Games to present a real TIM-branded car with a 360° marketing plan amplification (influencers, PR coverage, social media).

Find out more about Gameloft for Brands Special Ops and Esports Service here

STUDIOCANAL
ClientStudio Canal
Location: United Kingdom
The Brief

To stir up excitement for the release of the film The Commuter among young adults and Millennials, and convince them to go and see it.

Our Solution

We turned the movie into a game with an innovative, rich media format playable ad. Using first-party data, we accurately reached the target audience.

Find out more about Gameloft for Brands In Game Advertising Services here

 Completed gameplays Gameloft for Brands
890,000
Completed gameplays
Click-throughs Gameloft for Brands
14,000
Click-throughs
Total minutes spent playing Gameloft for Brands
575,000
Total minutes spent playing
UNILEVER
ClientP/S Toothpaste
Location: Indonesia
The Brief

PS Toothpaste wanted to educate kids and mothers about hidden sugar in everyday food as well as instil good brushing habits.

Our Solution

We developed two different education-centered gameplay approaches. 

Playable from a web browser, the users with the best scores on the leaderboard could win real-life prizes! We made the mini-game shoppable by integrating Lazada's online shopping solution for better results. 

Find out more about Gameloft for Brands In Game Advertising Services here

Players Gameloft for Brands
400,000
Players
 Game sessions Gameloft for Brands
750,000
Game sessions
 In ecommerce sales Gameloft for Brands
+48%
In ecommerce sales
LEGO CITY
ClientLEGO
Location: Australia
The Brief

To attract a new audience of kids, teenagers, and families to LEGO City by demonstrating the fun and interactive features of the Fire and Sky Police sets.

Our Solution

We created a Lego City video story, an innovative ad format that engaged users by letting them choose a video’s narrative and ending. This novel approach had been explored in other areas of media, but was new to in-app advertising, and ours was a world first for mobile.

Find out more about Gameloft for Brands In Game Advertising Services here

 Impressions Gameloft for Brands
948,843
Impressions
Click-through rate Gameloft for Brands
1.21%
Click-through rate
 CTR on complete engagement rate Gameloft for Brands
2.96%
CTR on complete engagement rate
Human and viewable impressions Gameloft for Brands
98%
Human and viewable impressions
 Complete view rate Gameloft for Brands
41%
Complete view rate
OUR BEST CASES
APPLAYDU Gameloft for Brands
APPLAYDU

Offer a new experience around the iconic Kinder chocolate egg, to engage kids and parents through educational content on mobile.

FALL OUT BOY Gameloft for Brands
FALL OUT BOY

Promote Fall Out Boy's new releases.

DISNEY•PIXAR Gameloft for Brands
DISNEY•PIXAR

Introduce and create engagement with an Indonesian audience around the new Disney movie, Coco. Reinvent and spice up Disney and Pixar's promotion/communication strategy.

LEGO CITY Gameloft for Brands
LEGO CITY

To attract a new audience of kids, teenagers, and families to LEGO City by demonstrating the fun and interactive features of the Fire and Sky Police sets.

TIM Gameloft for Brands
TIM

TIM wanted to develop their brand awareness within the gaming community through an esports event and partnerships with gaming publishers.

CANAL+ Gameloft for Brands
CANAL+

Canal+ wanted to understand its potential with a strategic target that's hard to reach and engage with: Millennials! Deliver the most results possible. Objective: Optimize the UX and storytelling relative to a traditional survey form.

KELLOGG’S Gameloft for Brands
KELLOGG’S

To engage consumers on mobile platforms with Kellogg’s brand and its mascot, Toucan Sam.

MICHELIN Gameloft for Brands
MICHELIN

To promote new Michelin tires and position the brand as an enhancer for real and virtual race cars among males aged 25-45.

J2V VIRTUAL FESTIVAL Gameloft for Brands
J2V VIRTUAL FESTIVAL

Increase traffic & engagement with their Virtual Music Festival

PLAY OUR LATEST CAMPAIGNS
Button Full Screen Gameloft for Brands

STEP UP YOUR GAME, CONTACT US!

Leverage gaming as your next-level engagement tool with Gameloft for brands.
Level up your brand awareness and engage with your audience in a safe environment!
Full Name*
Email Address*
Company *
Industry
Country
What can we do for you?

This site is protected by reCAPTCHA.