Policy
Brand Safety Policy
- Gameloft is committed to the highest standards of brand safety, transparency and consumer privacy.
- As a premium publisher, Gameloft has a full control over the content of its applications developed in-house.
- All digital advertising campaigns are managed by Gameloft in-house campaign management team using the latest technology and verification techniques to ensure inappropriate contents are excluded.
- Ads displayed in Gameloft’s applications are placed in a high quality, brand safe environment for advertisers with moderated user generated content or non-gaming related content. Additionally, advertising placements are designed, by Gameloft’s production team, as part of the user experience.
- When Gameloft buys off-properties inventory on behalf of its clients, Gameloft operates to the very highest standards to ensure its advertising is only seen in appropriate contexts.
- Gameloft has established advertisers’ and licensors’ black/white list to minimize ad misplacement and prevent any delivery issues and is checking ad content before and/or after they go live.
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