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OUR AUDIENCE
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IN GAME ADVERTISING
GAMIFICATION
SPECIAL OPS & ESPORTS
SUCCESS STORIES
CONTACT US
NEWS & STUDIES
ALL NEWS & BLOG POSTS
ALL REPORTS & STUDIES
THE ROI IN GAMING STUDY
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Our Audience

OUR AUDIENCE

We have made the world play since 2000

275 Games - Covering all the most popular genres and all developed in house

 

200 Leading brand partners - Working with us worldwide including fortune 500 companies. Lego, Disney, Universal, Illumination Entertainment, Hasbro, Sega.

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Our Audience Banner Gameloft for Brands

WE ARE EXPERT ON BRAND CREATION, DEVELOPMENT, AND AMPLIFICATION

game icon Gameloft for Brands
Minion Rush

1 BILLION

Top 10 most downloaded mobile games of all time
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Asphalt Franchise

1 BILLION

Top 10 most downloaded mobile games of all time
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Modern Combat

+210M

downloads
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Dragon Mania Legends

+115M

downloads

We gamify every screen & design gaming experience for brands within the most popular mobile games.

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Undivided Attention

Gaming is a skill-based, interactive entertainment that requires a player’s undivided attention.
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Full Engagement

Interactivity, replay value, rewards, and social features make gaming a highly engaging medium and part of a play’s daily routine.
game icon Gameloft for Brands

Optimal Environment

Unlike social media, gaming is a highly controlled environment that does not rely on user-generated content, and that can be enjoyed in full screen.

EVERYONE IS A GAMER

Statistic Image Gameloft for Brands

51% Women

Statistic Image Gameloft for Brands
Demographic
Statistic Image Gameloft for Brands

34 Years Old

Statistic Image Gameloft for Brands
Average Age

Sources: Global Web Index, Newzoo 2021

Share of gamers by generational groups

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Alpha

66% play games with their parents 
6h average play time/week

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Gen Z

81% gamers 
7:20h average play time/week

gamer-group-Millennials Gameloft for Brands
Millennials

77% gamers 
6:50h average play time/week

gamer-group-Gen X Gameloft for Brands
Gen X

60% gamers 
4:25h average play time/week

gamer-group-Baby boomers Gameloft for Brands
Baby boomers

42% gamers
2:30h average play time/week

Sources: McKinsey ‘True Gen’ ; Newzoo GI Games & eSports

Gameloft audience is massive & active

1.3 Bn

Monthly Active users

27 min

average daily time spent in games

5 per day

average playing sessions

Our Gamer Personas

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Passionate Masters

Experts living & breathing games

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Social Challengers

Games as playground of interactions

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Experience Seekers

Looking for immersive experiences

INSIGHTS
PEOPLE EXPECT MEANINGFUL CONNECTIONS
WE LIVE IN A WORLD OF MASS QUANTITY & LOW QUALITY CONTENT
4.75B

pieces of content shared

daily on Facebook

500 Hrs

of content uploaded every

minute on Youtube

CONSUMERS NOW EXPECT ENGAGING CONTENT
83%

of people find online

ads disruptive

33%

of Interactive content

is more effective at

educating buyers

70%

of consumers want to learn

more about products

GAMING IS THE MOST ENGAGING FORM OF CONTENT
2.5x

more likely to pay attention to ads in mobile

game than internet or social network

83% vs 47%

83% of users have a Good mood while playing

mobile games VS 47% on social network

GAMERS ARE VALUABLE AND DIVERSE AUDIENCE
2x

more likely to purchase products/

services advertised on mobile game

than social network

1 in 2

1 in 2 use advertisements to keep up to date

on products & services

Sources: New York Times, Hootsuite, Statista 2021, Newzoo, ANA, Magid, Ad colony Q1 2021, The Emotional Impact of Branded Storytelling, Havas Meaningful Brands “The Future of entertainment”, Ipsos American Association Advertising Agencies

STEP UP, CONTACT US!

Leverage gaming as your next-level engagement tool with Gameloft for brands.
Level up your brand awareness and engage with your audience in a safe environment!
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