Gameloft for brands and Lamborghini Partner to Bring Lamborghini Countach LPI 800-4, to Players Worldwide in Asphalt 9: Legends
Kicking Off on August 1st, Players Worldwide will Compete in Supercar-Exclusive Tournaments and will discover exclusive Lamborghini content in a new eSports competition in Asphalt 9: Legends!
Paris, France, August 1st, 2022 – Gameloft for brands, leader in the creation of gaming and gamified experiences for brands, partners with Lamborghini to announce a new Lamborghini mobile eSports competition bringing the Lamborghini Countach LPI 800-4 and new exclusive content in Asphalt 9: Legends, the latest game in the billion-downloaded Asphalt racing franchise.
Starting this summer, Gameloft and Lamborghini open another chapter by bringing an exclusive supercar, the Lamborghini Countach LPI 800-4, in a new action-packed eSports competition, “The Lamborghini Countach LPI 800-4 Challenge”. From August 1st 2022, pilots from all over the world will be able to vie in two branded qualifier events, participate to the Grand Finals and win amazing prizes by taking the wheel of the unique Lamborghini Countach LPI 800-4.
This interactive experience is a unique way to increase engagement and an opportunity for the audience to discover for the first time in game the Lamborghini Countach LPI 800-4, a limited-series hybrid supercar mixing futuristic style and engineering genius that revolutionized modern sports cars forever and laid the foundations of the Lamborghini legacy.
“Asphalt 9: Legends is a one-of-a-kind interactive experience,” commented Christian Mastro, Automobili Lamborghini Marketing Director, “that will give millions of fans the opportunity to discover our hybrid supercar. The Countach LPI 800-4 is the heir to a legendary car, capable of revolutionizing the world of super sports cars and building a fundamental part of Lamborghini's genetic heritage.”
"Lamborghini has been a great partner for many years and we are excited that they are joining us for a second time with this eSports competition,” said Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for brands. “With this gamified experience, we are thrilled to allow everyone to interact with the exclusive car in-game, creating a deeper connection with the Lamborghini brand and the players of Asphalt 9: Legends.”
More information regarding on where to register can be found HERE.
Screenshots of the Lamborghini Countach LPI 800-4 in Asphalt 9: Legends can be found HERE and the trailer HERE.
Find out more about Gameloft for Brands In Game Advertising Services here
