Fashion and Gaming: The Perfect Combination for the Discount Season
The discount season has already started, and with it comes a unique opportunity to connect with your audience in an innovative way. Why can gaming be a great ally in your marketing strategy during this time? The gaming world offers a dynamic and ever-growing platform that allows brands to stand out and connect significantly with a diverse and engaged audience. At Gameloft for brands, we help brands to design effective in-game advertising campaigns to make brands shine all year round.
The Connection Between Fashion and Video Games
The fashion world has found a new home in gaming, leveraging the opportunity to connect with a young, tech-savvy audience. Brands like Gucci, Louis Vuitton, and Balenciaga are already collaborating with gaming platforms to launch virtual collections and exclusive content. For example, Gucci created the "Gucci Garden" on Roblox, attracting 19 million visitors. Louis Vuitton partnered with "League of Legends" to launch both virtual and physical collections.
This integration not only increases brand visibility but also allows players to express their personal style within games by purchasing digital fashion items and skins. Fashion brands are discovering that gamers are willing to spend on luxury virtual products, opening new avenues for revenue and engagement.
Advantages of Gaming in the Discount Season
With COMBO! The Gaming Media Network from Gameloft for brands, you have access to more than 2.5 million active players daily. This diverse audience includes children to young adults, allowing brands to reach market segments that may not be as present in other media. An effective strategy to capture this audience is to offer exclusive discounts within the game, motivating players to take advantage of unique offers and act immediately.
According to MOAT data, engagement of in-game ads is 1.2x vs. traditional digital media. Players invest hours on their favorite games, providing multiple opportunities to organically integrate your brand. For example, sponsored content such as skins or special events can create a memorable and deep connection with players, improving brand perception and increasing visibility.
One of the biggest advantages of in-game advertising is its ability to be non-intrusive. By inserting your message within the game without interrupting the player's experience, you can maintain a positive relationship with the audience. A highly effective strategy in this aspect is rewarding ads, which offer additional benefits to the player, such as virtual currency or special items. This not only increases your brand's visibility but also enhances the player's experience by providing tangible value.
Seize the Opportunity
The discount season is a golden opportunity for brands to connect with their audience through the gaming world. At Gameloft for brands, we are ready to help you take advantage of this opportunity with effective in-game advertising campaigns. Let's play and win together!
