New leadership announced, with ambitions to expand advertising solutions to new platforms and technologies

Gameloft has appointed Jean-Baptiste Godinot Executive Vice President in charge of leading Gameloft for brands, a leader in the creation of gamified experiences for brands. Reporting to Chief Sales Officer Guilherme Lachaut, Jean-Baptiste will work with Christelle Llobet,  Vice President of Operations, Thierry Lecat, Vice President of Production and Hugues Ossart, Senior Global Marketing Director, aiming at taking both in-game media and creative services for brands to the next level!

After the launch of COMBO! in 2022, which enabled brands to reach over a billion mobile gamers monthly in a brand and family-safe environment, Gameloft for brands is well positioned to accompany advertisers in other gaming spaces, as all ecosystems are progressively opening up to advertising. 

“Since 2015, our value proposition hasn’t changed: it’s about connecting brands and gamers in their respective best interests. We are very excited to extend this mission outside the mobile environment by bringing our expertise to PC and console ecosystems starting in 2024” says Jean-Baptiste Godinot about Gameloft for brands’ in-game advertising line of business.

With 140 talents dedicated to its creative line of business, Gameloft for brands also remains an unrivalled content powerhouse for brands looking to take advantage of Gameloft’s gaming and gamification expertise. “With the sudden rise of artificial intelligence, it’s a very exciting time for us as it has revolutionized not only the way we work, but also in the solutions we can propose to our clients” says Thierry Lecat.

Gameloft for brands will be launching AI-based consumer projects in 2024, showing a new level of commitment in terms of marketing innovations.

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