Gameloft for brands expands its media network with the integration of Fanatee into COMBO! Pop
Gameloft for brands, a leader in creating gamified experiences for brands, today announces the integration of Fanatee into COMBO! Pop, its dedicated media offering that enables brands to reach female and mature audiences through casual games.
Founded in 2013, Fanatee is a globally recognized mobile game publisher with Brazilian roots, specializing in casual word and puzzle games. Its games are enjoyed by millions of players around the world every day, with over 275 million downloads recorded since launch. Fanatee’s expertise lies in casual gaming, particularly in titles such as CodyCross, Everyday Puzzles, and Stop — games that appeal to a predominantly casual and female audience, which today represents more than half of the gaming market.
“The addition of Fanatee strengthens COMBO! Pop by bringing in a top-tier selection of casual games that are played daily by millions,” said Jean-Baptiste Godinot, EVP at Gameloft for brands. “This collaboration aligns with our strategy to provide brands with a strategic touchpoint to engage household decision-makers, especially women and mature audiences, through accessible and highly engaging gaming experiences.”
Cesar Mufarej, Co-founder/Product Director of Fanatee added, “We are thrilled to join forces with Gameloft for brands in this exciting initiative. At Fanatee, we have always focused on creating fun, accessible, and meaningful experiences for our players. With our strong portfolio of casual games and a highly engaged female audience, this partnership allows us to further expand our reach and deliver value to brands looking to connect with this key demographic.”
With the rise of mobile gaming, casual gamers have become the largest segment in the gaming world, drastically shifting its demographics. COMBO! Pop offers brands a significant opportunity to connect with these audiences, providing large-scale access to over 250 million daily gamers across mobile, PC, and web platforms. It also includes a suite of creative and intelligence services designed to drive measurable results for advertisers.
