The Purchasing Power of Women: A Real Opportunity for Brands
Women are, without a doubt, the primary purchasing decision-makers in most households. Their influence extends to 85% of consumer decisions globally (Forbes), translating to an impact of $31 trillion in global spending. Beyond leading everyday product purchases, women have expanded their decision-making power to traditionally male-dominated sectors such as technology, automobiles, and alcoholic beverages.
This decision-making power aligns with their growing presence in the gaming world. In 2023, nearly half of gamers worldwide are women (Newzoo). This intersection between being purchase decision-makers and a significant gaming audience offers a unique opportunity for brands looking to connect with a powerful and receptive demographic.
Leveraging the Gaming Potential with COMBO! Pop
The gaming world is no longer exclusive to young or predominantly male audiences. Female gamers represent a diverse demographic with unique interests and consumer behaviors. With COMBO! Pop, part of the Gaming Media Network by Gameloft for brands, brands can reach this segment directly through the natural integration of products and services within the game environment. COMBO! Pop is particularly effective in reaching female and casual gamers, providing brands with access to a broader, engaged audience.
"COMBO! Pop offers a seamless in-game advertising experience, allowing brands to connect with engaged female and casual gamers through interactive and impactful formats without interrupting their gameplay", explains Hugues Ossart, Senior Global Marketing Director at Gameloft for brands.
This strategy allows brands to impact the true purchasing decision-makers without disrupting their gaming experience, achieving an authentic and effective connection.
Connect with Purchasing Decision-Makers in the Gaming Environment
In addition to being an active gaming audience, women are more likely to choose sustainable and responsible products, adding an extra layer of opportunity for brands with aligned values. Connecting with them through a dynamic and direct channel like COMBO! increasing reach and also strengthening the brand-consumer relationship in a space where they already feel comfortable and receptive.
Do you want your brand to be present where it truly matters? With COMBO!, you can authentically connect with the real purchasing decision-makers. Don't miss this opportunity: contact us today and discover how we can help you take your advertising campaign to the next level.
