Why is gaming the most engaging type of content?
Click here, shop now, read more are some of the CTAs (call to action) that customers are exposed to daily. Advertisers are ready to use marketing tactics and automation to have their message seen by as many people as possible. Even though a vast selection of marketing tools can be used to reach the right target audience, we are constantly being exposed to a massive amount of ads coming from different sources. In fact, a person living in a city is exposed to an average of 5000 ad messages a day. That’s right, 5000.
No wonder brands are using all their efforts to be seen. To compete against their competitors, brands need to know their audience, learn about their shopping and consumption habits and effectively deliver their message. And the delivery is where brands end up lost, failing - producing regular and mediocre content will only make brands get lost among the crowd.
So, what is the secret?
The secret is actually quite simple. Brands need to produce content with a purpose and not only to fulfill their busy content calendar schedule. To capture the attention of potential customers, brands need to think of unique ways to create meaningful connections with their audience. So, you might be wondering, okay, great, but how? And the answer is easy – gaming!
Gaming is the most engaging type of content. Gaming offers brands an opportunity to bring their audience to their marketing campaign's narrative and establish a connection with their audience. Instead of passively watching or reading an ad, customers can interact with your brand directly. And as a consequence, it creates a deeper connection with your brand and with your product/service
Let your audience have fun with you!
Through gaming, brands can have the opportunity to offer fun and interactive experiences to their current and potential customers. By using gaming elements, marketing efforts turn into fun moments that will engage even more with your audience. Gaming adds another layer of emotion when we touch the rewards and the competitive side of gamified campaigns. By achieving high scores, earning points and being rewarded, customers will engage more with your campaign and develop a meaningful connection with your brand. Incentives and challenges have a whole motivational science behind them that involves the players feeling and emotions and most likely leads to word-of-mouth that can attract even more people.
Brand loyalty & Enjoyability
Gameloft is a multi-award-winning game publisher with more than 20 years of experience creating fun gaming experiences. We’ve delivered more than ten thousand gamified experiences for the most prestigious brands, such as Coca-Cola, Ford, Kelloggs, Mattel, among others. We gave a vast catalogue of games from all genres and the expertise to deliver fun experiences for all audiences. Games are a form of entertainment that speaks to every humankind.
In the modern landscape, people are being bombarded by content coming from all fronts. Gaming can cut through the noise and deliver engaging campaigns that will bring enjoyment to the players. From mini-games and interactive surveys to native integrations, gaming creates a positive user experience while uniquely delivering your message. The success of your marketing campaign is one touch away.
To learn more about our gamified solutions, click here.
