Winning Strategies: Advertising and Gamification in the Gaming Universe
On October 22nd, the offices of Periódico La Publicidad Spain became the gathering spot for professionals and enthusiasts from the gaming and advertising industries. During an exclusive breakfast, Antonio Ferrer, Head of Advertising Spain & Portugal, showcased how brands can connect with their audiences through video games—an industry that continues to grow and amaze.
Throughout the session, attendees explored the gaming world as a key platform to engage a diverse and increasingly committed audience. The event highlighted how in-game advertising is reshaping the rules for brands striving to stand out in an ever-competitive market.
Event Highlights:
- The Advertising Power of Video Games: Attendees gained insights on how gaming has evolved from a niche segment to one of the most influential industries in entertainment and communication, offering brands a unique opportunity to engage creatively and authentically with their audiences.
- Success Stories and Innovative Strategies: Real campaigns and strategies that are redefining how brands interact with gamers were presented. These success stories illustrated how to capture players' attention with innovative and relevant initiatives.
- Non-Intrusive Advertising and Effective Integration: Antonio Ferrer emphasized the importance of creating advertising experiences that respect the player’s experience, ensuring that brands are seamlessly and authentically integrated to make a positive and lasting impact.
- Networking in a Relaxed Atmosphere: Beyond exchanging ideas and projects, attendees enjoyed a friendly environment where there was no shortage of opportunities to play and experience first hand what it means to be part of the gaming universe.
The breakfast event made it clear that COMBO! by Gameloft for brands is more than just a gaming media network; it is a gateway to the future of communication and connection with global audiences. If you haven’t considered gaming as part of your brand strategy yet, now is the time to level up and take your communication to the next stage with Gameloft for brands.
See you at the next event!
