Gamers & The Cinema - Market insights, audience habits & consumption
The film industry has faced challenges in recent years as a result of the Covid-19 pandemic, but there is a gradual recovery underway. People are starting to return to movie theatres, leading to improvements in the global box-office figures. However, the industry has not yet fully regained its pre-pandemic levels, partly due to the rise in ticket prices.
Despite this, individuals who continue to go to the cinema are seeking for an increasingly cinematic experience, like 4DX or Dolby, as well as an experience without distraction and interruption. Both points can be linked to the benefits of video games. Indeed, video games offer an immersive, distraction-free environment in which palyers become fully immersed in the gaming experience, just as they would be at the cinema.
Gaming presents a prime opportunity for brands to connect with individuals who frequent cinemas, offering a favorable environment marked by a high ad acceptance that provides strong ad recall and purchase intent.