“Game Quest” the playable form
The brief
Canal+ wanted to understand its potential with a strategic target that's hard to reach and engage with: Millennials! Deliver the most results possible. Objective: Optimize the UX and storytelling relative to a traditional survey form.
Our Solution
Instead of filling out a classic form, users would enter an interactive gamified experience. Two different worlds were created, integrating all gaming mechanics: tone, aesthetics, immersion, soundscape, rewards… The solution was 100% designed with mobile in mind. 6,000 Gameloft players were asked to fill out the two forms for 10 days (3,000/form).
Both forms were tested internally to compare the results.
Find out more about Gameloft for Brands In Game Advertising Services here
©2022 Gameloft. All rights reserved. Gameloft and the Gameloft logo are trademarks of Gameloft in the U.S. and/or other countries.
Copyright (c) 2020, Gabriel Sammartino (https://www.behance.net/webcreativity | contact@gabrielsammartino.com), with Reserved Font Name Avenixel.
This Font Software is licensed under the SIL Open Font License, Version 1.1. This license is copied HERE, and is also available with a FAQ at: http://scripts.sil.org/OFL
All other trademarks are the property of their respective owners.