Meaningful Connections & Gaming Experiences

Follow the rhythm with Disney’s COCO movie

Client: Disney Studios, Pixar Animation Studios (with agency Dentsu)

Location: Indonesia

Date: December 2020

The brief

Introduce and create engagement with an Indonesian audience around the new Disney movie, Coco. Reinvent and spice up Disney and Pixar's promotion/communication strategy.

Our Solution

Coco is about music: We decided to offer the audience a unique playable music experience!

The solution needed to involve interactive musical activation, since the movie is music-oriented: offering users the chance to become musicians and enter the world of Coco.

Coco's soundtrack was transformed into an interactive video ad format that involved following the rhythm of the music.

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1,663,670

Impressions

49.74%

Engagement rate

43.14%

Complete engagement on impression rate

1.34%

CTCER

Great to be the first to try this new format, by creating game-changing mobile execution. It yields superb and unexpected results for a mobile campaign! Proud to get an engagement rate of almost 50% for this campaign. Hopefully, we can create another great campaign in the future!

Ranti Septannia, dentsu X

We are happy that this mobile campaign made COCO to be more interactive than the previous Disney films and seems to be an effective way to engage our audience in Indonesia. As for our family-oriented movie, the engagement rate was 2x higher than the Global Benchmark in such a short period of time and made COCO a very successful movie in Indonesia!

Fitra Rifai, Head of Studio Marketing, Walt Disney Indonesia

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