Playing with Fall Out Boy characters in-game

Gameloft and Universal Music Group developed an exclusive game mode in Asphalt 8: Airborne featuring Fall Out Boy band members.

For the first time in the game, an immersive branded story was created, involving the members of famous band Fall Out Boy, supported by synchronized co-marketing actions in the Gameloft, Fall Out Boy and Crush Music ecosystems.

The mechanics:

• New branded story mode in Asphalt 8: Airborne Band members featured in-game through 2D characters
• Integration of 3 FOB songs available in game menus and during gameplay sessions
• Contest with excusive signed copies of the new album to win

Find out more about Gameloft for Brands Special Ops and Esports Service here