J2V VIRTUAL FESTIVAL

visual Gameloft for Brands
J2V VIRTUAL FESTIVAL
Client: Universal Music Group
Location: Global
Date: June 2021

The brief

Increase traffic & engagement with their Virtual Music Festival

Our Solution

2-months activation in Asphalt 8 and Asphalt 9 games, in 12 countries with Special Opt experience:

Dedicated game update with 2 new songs

2 sponsored events with prizes

Hosting the live stream in the game

Strong co-marketing promotion on Gameloft ecosystem

Find out more about Gameloft for Brands Gamification Services here

icon-slider Gameloft for Brands
11M
Impressions
icon-slider Gameloft for Brands
3.1M
Engagements (events played)
icon-slider Gameloft for Brands
1.8M
Clicks
icon-slider Gameloft for Brands
546K
Unique Participants
icon-slider Gameloft for Brands
20K
Hours of music in-game