Kellogg’s Froot Loops
The brief
To engage consumers on mobile platforms with Kellogg’s brand and its mascot, Toucan Sam.
Our Solution
We gamified the brand and its mascot to involve users, who played with Toucan Sam. Four mini-games and several gameplay options kept people engaged and prevented ad fatigue. The ad followed up on a previous campaign, and complemented TV and digital campaigns that ran concurrently. It boosted positive brand association and recognition of the mascot.
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