Playing with LEGO City
The brief
To attract a new audience of kids, teenagers, and families to LEGO City by demonstrating the fun and interactive features of the Fire and Sky Police sets.
Our Solution
We created a Lego City video story, an innovative ad format that engaged users by letting them choose a video’s narrative and ending. This novel approach had been explored in other areas of media, but was new to in-app advertising, and ours was a world first for mobile.
Find out more about Gameloft for Brands In Game Advertising Services here
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