MICHELIN
The brief
To promote new Michelin tires and position the brand as an enhancer for real and virtual race cars among males aged 25-45.
Our Solution
We integrated a Michelin-branded performance booster into Asphalt 8, then sent users a survey asking if they knew Michelin, used their tires, or planned to buy them. We co-hosted an event with Michelin at Car Connections, where people could play Ashpalt 8 with the branded booster. The event and in-game activation received social media, PR, and influencer coverage.
Find out more about Gameloft for Brands Special Ops and Esports Service here
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