TIM & Asphalt 9 native activation

visual Gameloft for Brands
TIM & Asphalt 9 native activation
Client: Tim Telecom
Location: Italy
award Gameloft for Brands

The brief

TIM wanted to develop their brand awareness within the gaming community through an esports event and partnerships with gaming publishers.

Our Solution

TIM and Gameloft partnered with the designers of Asphalt to design exclusive in-game items for a digital branded experience and exclusive rewards. Two live events took place during Milan Games Week and Lucca Comics & Games to present a real TIM-branded car with a 360° marketing plan amplification (influencers, PR coverage, social media).

Find out more about Gameloft for Brands Special Ops and Esports Service here