"COMBO! The Superpowers of Gaming" at AdWeek LATAM 2024
From November 5th to 7th, the Papalote Museo del Niño in Mexico City hosted Advertising Week LATAM, where Gameloft for brands took the spotlight with our key presentation titled "COMBO! The Superpowers of Gaming."
Led by Jean Saltarin Managing Director Latam -, José María Cerrillo Jara - Regional Head of Ad Sales & Business Development Latam, we delved into how audience segmentation, interactive ads (playable ads), and immersive experiences are transforming how brands engage with consumers in the LATAM market.
Source: Advertising Week Photography by Shutterstock
The session highlighted the growing influence of gaming in this region, demonstrating its power to captivate and create lasting connections with diverse audiences. Through COMBO! The Gaming Media Network, which reaches over 1 billion players globally, Jean and Jose Maria, demonstrated how in-game advertising can go beyond traditional formats to create meaningful experiences that seamlessly integrate with the player's environment.
AdWeek LATAM provided an excellent platform for us to explore the unique dynamics and opportunities within the LATAM market. We shared success stories, innovative strategies, and emphasized that the future of advertising lies in authentic connections and immersive gaming experiences. It was a valuable opportunity to deepen our engagement with regional industry leaders and inspire new possibilities for brands.
Source: Advertising Week Photography by Shutterstock
If you’d like to learn more about our session, feel free to contact us!
