From Nostalgia to Novelty: Embracing Gaming after 40
For players over 40, gaming represents more than just entertainment—it's a journey intertwined with their life experiences.
Having grown up during the advent of arcades and home consoles, gamers over 40 years old have a deep-rooted connection to gaming that has endured over the years.
Their approach to gaming is characterized by a sense of nostalgia for the classics and an appreciation for modern gaming technology. With an average of 3 hours and 50 minutes devoted to gaming per week, they prioritize leisure time to indulge in their passion.
A notable transformation is underway in the gaming realm, particularly among players over 40, who enthusiastically embrace the hobby. Recent data reveals that a substantial 55% of Generation X and Baby Boomers are actively immersing themselves in video games, indicating a significant shift in the demographics of gaming enthusiasts.
The Psychological Rewards of Gaming
Gaming is a method of relaxation and stress relief for players over 40. Ninety percent of them turn to gaming to unwind, seeking moments of pleasure and escapism from the demands of everyday life.
This demographic is keenly aware of the psychological benefits that gaming offers, including the stimulation of dopamine production and the release of oxytocin, which fosters feelings of happiness and connection.
Mental Health Benefits of Video Games
According to a study conducted by WebMD, video games offer numerous benefits for mental health by stimulating the brain, enhancing critical thinking, problem-solving skills, and fostering a sense of achievement. They can also aid in mental health recovery by serving as distractions from pain and psychological trauma. Facilitating social interactions and relationship-building, promoting emotional resilience, helping to uplift mood and enhancing mental well-being.
Reaching Players video +40 with COMBO! Pop
By leveraging the extensive reach of the most popular games enjoyed mostly by female audiences and players over 40, such as Candy Crush and Angry Birds, COMBO! Pop, the in-game advertising network, ensures that advertisements seamlessly integrate into the gaming experience, capturing the attention of this demographic without disrupting gameplay.
Through rewarded video ads, COMBO! Pop offers incentives that resonate with the preferences and behaviors of players over 40, enhancing their gaming experience while delivering valuable brand messaging.
Learn more about COMBO! The Gaming Media Network.
