The Power of Casual Gamers for brand engagement
Far from the stereotype of teenagers secluded in their rooms with gaming consoles, the gaming audience has undergone a transformative evolution, embracing a diverse demographic that defies conventional expectations. Video games have seamlessly woven themselves into the fabric of daily routines, emerging as a powerful, brand-safe and effective channel for targeted advertising.
Transitioning into the world of 'casual gamers,' this subset seeks easily accessible video games through mobile apps, seamlessly integrating gaming into their daily routine as a recreational diversion. A study carried out by Smartclip revealed that 83% of casual gamers play for relaxation, 67% for entertainment, and 57% as a distraction from serious matters. Also, mainly made up of Generation X, Generation Z and Baby Boomers.
Also, the study showed that Generation Z (11 to 25 years) boasts an impressive 80% engagement rate, dedicating over seven hours per week to gaming, constituting a substantial 25% of their leisure time. Notably, Generation X (42 to 56 years) and even Baby Boomers (57 to 66 years) actively participate, with 60% and 42% engagement rates, respectively. 53% of female Baby Boomers are among these gaming enthusiasts, dedicating an average of two and a half hours per week primarily to relaxation.
A recent survey across the US, Germany, the UK, and France (ABM 2024) highlighted that 70% of mothers actively engage with video games. Of these 'gamer moms,' a staggering 74% play games on mobile devices daily.
Engaging casual gamers through COMBO! Pop
Casual gamers have emerged as a pivotal demographic for advertising in the gaming industry. With its rewarded video ads, COMBO! Pop ensures that advertisers can efficiently and effectively engage with this diverse and dynamic audience, creating a mutually beneficial interaction that transcends traditional gaming stereotypes.
COMBO! Pop provides brands access to a vast audience of hundred millions monthly active casual players globally, spanning popular titles such as Candy Crush, Angry Birds, Tennis Clash, June's Journey, SONG Pop Classic, and more.
By strategically placing brands within the immersive gaming experience, seamlessly integrating ads and offering rewards, COMBO! Pop amplifies brand exposure and enhances the overall gaming experience for users.
Learn more about COMBO! The Gaming Media Network.
