Forrester Interview - Pass The Sticks: Brands Should Take The Gaming Controller
 | The gaming landscape has always been the most potent and profitable element in the entertainment industry. Bringing together different generations to have fun on the screen. However, after the COVID-19 outbreak, more people started getting into gaming to entertain themselves and connect with their families and friends, while physical connections were not possible.
The gaming industry is booming, and the teenager gamer stereotype is only a cliché. The gaming community is as diverse as ever and with increased spending power.
Casey Campbell, Gameloft for brands' Managing Director, North America, gave an exclusive interview for Forrester to discuss how brands can strategically direct their marketing efforts by reaching and engaging the right audience through gaming.
The complete interview is available here. |
