Gaming: The Ultimate Attention-Driving Medium That Safeguards Your Brand
In today’s fast-paced digital landscape, where consumers are bombarded with endless streams of information, gaming stands out as the channel that truly captures and holds attention. Recent studies by Dentsu, Lumen, Activision Blizzard, and Anzu have shown that gaming not only delivers significantly higher engagement rates but also offers ad recall figures that far exceed those of traditional media.
These studies reveal that gamers are more immersed in their gaming experiences, dedicating longer periods of focused attention to the content they interact with. For instance, research from Dentsu and Lumen indicates that ad recall in gaming environments can reach up to 70%, while findings from Activision Blizzard and Anzu demonstrate that the quality and duration of engagement in gaming are up to three times greater than those observed on television or conventional social media platforms.
Capitalizing on this powerful trend, Gameloft for brands has developed COMBO!—a comprehensive solution that leverages advanced segmentation, data-driven targeting, and cross-platform reach to ensure your message is delivered with pinpoint precision and maximum impact. Whether it’s through COMBO! Kids, which effectively connects with family audiences or COMBO! Core and POP, designed to resonate with digitally savvy Gen Z and Millennials, our strategy evolves to meet the specific needs of each segment.
Moreover, amid rising concerns over brand safety on platforms such as Meta and X (Twitter)—where misinformation and harmful content present significant risks—COMBO! distinguishes itself by offering a highly regulated, brand-safe gaming environment. This secure space ensures that your brand’s message is communicated without interference from potentially damaging external content, providing advertisers with the peace of mind they need in today’s volatile media landscape.
In summary, gaming not only reigns as the premier medium for capturing consumer attention but also offers an ideal environment for delivering impactful and secure advertising campaigns. With COMBO!, Gameloft for brands reaffirms its commitment to innovation, safety, and effectiveness in addressing the evolving demands of modern marketing.
Connect with us today to explore how COMBO! by Gameloft for brands can deliver impactful, safe, and highly targeted advertising campaigns in the world of gaming.
