The Power of Data: Gameloft for brands’ Innovative Approach to Audience Targeting
The data collection process is the key element driving the accuracy and effectiveness of Gameloft for brands advertising campaigns. Through its advertising network COMBO! valuable first-party and third-party data is collected and analyzed, providing brands with a unique competitive advantage in the market.
First-Party Data Sources: Direct Insights from Games
COMBO! game publishers gather first-party data directly from the gaming environment. This includes in-game demographic data, survey responses, social media interactions monitoring, and in-depth analysis of player behavior. This information not only enhances the gaming experience but also ensures that advertising campaigns are relevant and highly personalized.
Third-Party Data: Anonymous and Predictive Analysis
NumberEight contributes third-party data through the use of anonymized information from publishers and enriched metadata from app stores. By applying advanced machine learning algorithms, NumberEight creates predictive demographic models without compromising user privacy, as no personal identifiers (PII) are used. This additional data layer enables COMBO! to improve segmentation and maximize the impact of each campaign.
Segmentation: Taking Personalization to the Next Level
The integration of these diverse data sources allows for highly precise segmentation. COMBO! uses these insights to identify behavioral patterns, preferences, and specific contexts, offering advertisers the opportunity to deliver advertising messages that genuinely connect with each audience segment.
Focus on Privacy and Regulatory Compliance
The data collection and analysis process of COMBO! is always carried out under strict compliance with privacy regulations, ensuring a safe environment for both users and brands. By not using personal identifiers, the platform maintains data confidentiality while delivering effective and precise segmentation.
Data and Gaming, The Formula for Advertising Success
Advanced data collection is the engine that drives Gameloft for brands' ability to deliver personalized and effective advertising campaigns. Thanks to the combination of first-party and third-party data and the use of machine learning technologies, COMBO! provides brands with a powerful tool to optimize their advertising investments and build genuine connections with global audiences.
Ready to elevate your advertising strategy with data-driven insights? Contact us today to learn how Gameloft for brands can transform your campaigns and drive real results!
