Expanding Horizons: COMBO!’s Innovative Media Offers and Platform Growth in 2024
Gameloft for brands has recently marked a new chapter in its leadership with the appointment of Jean-Baptiste Godinot as Executive Vice President. This strategic shift focuses on elevating in-game media for brands. A key element of this new direction is the enhancement of the COMBO! advertising solution. This transformation began with the launch of COMBO! Kids in 2023. Looking ahead to 2024, the company is excited to announce a major development: the introduction of new offerings and expansion onto additional platforms.
A Tailored Advertising Solutions
In 2024, Gameloft for brands is set to launch innovative offers specifically designed for diverse audiences, including Gen Z, Millennials, Gen X, and beyond, aiming to engage core players - a highly valuable, yet challenging and hard-to-reach audience. By engaging with these players where they are most attentive, the offerings promise to deliver impactful advertising experiences that resonate and drive engagement.
Expanding its scope, these offerings will also resonate with Gen Y, Gen X, and Boomers, tapping into a growing audience: casual gamers. Casual gaming is a burgeoning market, and the new offerings will be poised to help brands tap into this diverse and expanding demographic.
This strategic move ensures that brands can effectively connect with the right audience through a tailored gaming experience. The comprehensive range of offerings ensures that no matter the target audience, brands can find their perfect match in the gaming world. With the new COMBO! offerings, advertisers will have the tools to engage with audiences through the most suitable and effective games.
Beyond Mobile: A New Chapter in Gaming Advertising
Gameloft for brands' commitment at COMBO! has always been to connect brands with gamers for mutual benefit. While mobile gaming has been the forte of Gameloft for brands, they are not ones to rest on their laurels. As of 2024, Gameloft for brands is bringing their in-game advertising expertise to new territories: PCs and consoles.
The gaming landscape is broadening, and so are the opportunities for advertising. Gameloft for brands is strategically positioned to guide and support advertisers venturing into these new territories. As PCs and consoles open their doors wider to advertising, the company is ready to help brands make their mark in these spaces with the same finesse and effectiveness that they have honed in the mobile arena.
Looking Forward
With these new offerings and platform expansions, Gameloft for brands is set to redefine the intersection of gaming and advertising once again.
Stay tuned to COMBO! as we continue to innovate and lead the charge in connecting brands with the diverse tapestry of gamers worldwide. Here's to making 2024 a landmark year in in-game advertising.
Learn more about COMBO! The Gaming Media Network.
