Zynga and Gameloft for brands Join Forces to Connect Brands with Gaming's Largest and Most Diverse Audience
Gameloft for brands, a leader in creating gamified experiences for advertisers, announces the integration of Zynga into COMBO! The Gaming Media Network. This collaboration provides brands with unparalleled opportunities to connect with a vast and diverse audience spanning all generations and player types, from casual to core gamers, through Zynga’s rich portfolio of games.
About Zynga: A Global Leader in Mobile Gaming
Founded in 2007, Zynga is a globally recognized mobile game publisher specializing in social and casual games. With over 6 billion downloads and millions of daily players worldwide, Zynga has built a diverse portfolio of iconic titles, including:
- CSR Racing™: A high-octane racing game that thrills players globally.
- Dragon City™: A fantasy game loved by strategy enthusiasts.
- Harry Potter: Puzzles & Spells™: A magical puzzle experience that captivates fans of the wizarding world.
- Top Troops™: A unique blend of RPG and strategy gaming.
- Zynga Poker™: One of the most popular online poker games.
- And more!
Zynga’s game offerings cater to players across all demographics, delivering engaging and meaningful gaming experiences to a global audience.
Sources: CSR Racing™
Highly Engaged Audiences for Advertisers
The integration of Zynga into COMBO! unlocks access to one of the largest and most engaged player bases in the gaming world. This partnership offers:
- Diverse Player Base: Zynga’s games reach players of all types and ages, from casual mobile gamers to core gaming enthusiasts.
- Daily Engagement: Millions of players return to Zynga’s games daily, providing consistent and valuable touchpoints for brands.
- Global Reach: With games enjoyed by players worldwide, Zynga enables brands to engage with an audience that spans generations and demographics.
Sources: Harry Potter: Puzzles & Spells™
Opportunities for Brands: Why Zynga and COMBO! Matter
Zynga’s integration into COMBO! enhances the platform’s ability to deliver impactful advertising solutions for brands. Key opportunities include:
- Video Advertising Formats: COMBO! offers high-quality media formats, such as immersive video ads, that seamlessly integrate with Zynga’s diverse portfolio.
- Broad Audience Appeal: Zynga’s portfolio ensures that brands can engage with a diverse range of players, from young adults to older generations.
- Measure Engagement and Optimize Campaigns: COMBO! leverages advanced analytics to measure audience engagement and continuously optimize campaign performance.
Source: Zynga Poker™
Zynga and COMBO!: A Shared Vision for In-Game Advertising
"We are thrilled to welcome Zynga, one of the world's most renowned game publishers, into COMBO! The Gaming Media Network," said Jean-Baptiste Godinot, EVP at Gameloft for brands. “Zynga's extensive and diverse game portfolio, appealing to both casual and core gamers, enhances our network's ability to connect brands with a broad spectrum of engaged players globally. This partnership solidifies our mission to redefine in-game advertising."
Gabrielle Heyman, Zynga’s Vice President of Global Brand Sales and Partnerships, added, "Partnering with Gameloft for brands and integrating into COMBO! marks an exciting new chapter as we aim to connect the world through games. This strategic partnership elevates the player experience and opens up powerful opportunities for brands to reach our highly engaged, diverse audience.”
Source: Words with Friends 2TM
Why COMBO! Is the Ultimate Platform for In-Game Engagement
With Zynga’s integration, COMBO! reinforces its position as the go-to platform for advertisers looking to maximize in-game opportunities. Brands benefit from:
- Massive Scale: Access to COMBO!’s 1 billion monthly active gamers across mobile, PC, and web platforms.
- Diverse Advertising Solutions: From immersive video ads to bespoke campaigns tailored to each brand's needs.
- Transparency and Safety: COMBO! adheres to IAB and IAS standards, ensuring reliable campaign performance.
- Audience Insights: Data-driven targeting optimizes campaigns to engage players effectively.
A New Era for In-Game Advertising
Zynga’s integration into COMBO! marks a significant milestone in in-game advertising, offering brands the opportunity to engage with the largest and most diverse gaming audience in the world. Together, Gameloft for brands and Zynga are redefining how advertisers connect with players through immersive, impactful, and meaningful campaigns.
