A Year of Achievements and Recognition: The Awards That Defined Our 2024
2024 was an exceptional year for our campaigns, solidifying our position as leaders in digital marketing and immersive gamified experiences. Throughout the year, our initiatives were celebrated at the industry’s most prestigious events, standing out for the work's creativity, innovation, and ability to authentically connect with audiences.
Kinder Surprise & Kinder Joy's Applaydu App: Our Most Awarded Campaign of the Year
One of the standout achievements of 2024 was the overwhelming success of Applaydu Season 5, which brought home a total of nine awards, seven finalists, and a total of 15 prestigious recognitions across multiple global awards.
At the Drum Festival Awards (London) - GLOBAL awards, the campaign secured GOLD in Best Digital Experience Mobile App, GOLD Best Content for FMCGs, as well as SILVER in Best Digital Experience for FMCGs.
At the Shorty Impact Awards (Los Angeles, California), Applaydu was the WINNER for the Best Cause: Youth and Family category, and GOLD in the Gaming category, positioning itself as one of the most impactful campaigns of the year.
Further accolades included a GOLD award at the Mom’s Choice Awards (US) in Best Video Game for Kids. It was also a WINNER for Best Educational Products for Preschoolers for 2024-25 at the Parent’s Pick Awards (US), highlighting its transformative role in the family-focused digital space among Mom Communities.
Most recently, Applaydu was awarded in Berlin for the Smarties MMA Europe regional awards for a SILVER for Best O2O (Online to Offline) / New Retail / Innovation & New Tech Sales Channel and also received the BRONZE award for Smarties X Global - Impact Media - Best in Gaming, Gamification & Esport Category!
With over 6 years of development, Applaydu proves and supports its mission to facilitate Family Playtime reaching 70+ million families globally.
LEGO® Friends: Heartlake Friendship Zone, Redefining Immersive Marketing
LEGO® Friends: Heartlake Friendship Zone stood out as a leader in immersive marketing, leveraging Web3 and metaverse technologies to create a collaborative, value-driven digital space. The campaign won Gold at the The Drum Awards - AMERICAS in the Gaming category and Bronze at La Nuit des Rois in Web3 & Immersive Experience. It was also a finalist at the The Drum Festival Awards for Best Metaverse Experience and the Digiday Awards in Best Metaverse Marketing Campaign. With additional recognitions at the MMA Smarties Awards - EMEA and UK, where it was highlighted in categories like Brand Experience and Gaming and Gamification, this campaign set a benchmark for how brands can use immersive technology to foster meaningful connections with audiences.
Bioré Skincare: Innovation in In-Game Advertising
The Bioré Skincare campaign was another major highlight of 2024, winning Best In-Game Advertising Strategy at the Digiday Awards. By integrating contextual and rewarded ads seamlessly into gameplay through the COMBO! Gaming Media Network promoted Bioré’s Blemish Patch product to over 32 million U.S. gamers. This innovative strategy not only boosted engagement but also showcased how gaming can be a powerful tool for connecting with audiences in the cosmetics industry. Bioré’s campaign set a new standard for creative in-game advertising and solidified its reputation as a leader in advertising innovation.
Électricité de France (EDF): Driving Social Impact Through Gaming
Our collaboration with Électricité de France (EDF) in France earned Silver at the Victoires du Marketing Awards in the Gaming category. This campaign integrated targeted ads in the popular games Asphalt 8 and Asphalt 9 to encourage off-peak energy consumption among French gamers. By promoting sustainable energy use through gaming, the campaign resulted in a 16% increase in off-peak sessions, demonstrating how the medium can drive both environmental awareness and positive behavior change.
Additional Highlights and Industry Recognition
In addition to these successes, other campaigns achieved notable recognition throughout the year. Snickers NFL and Wonka were finalists in key categories like Gaming and Gamification at regional and global competitions, including the Digiday Awards and the MMA Smarties Awards in LATAM and APAC, respectively. The Porsche Asphalt Series campaign also garnered attention as a finalist at the The Drum Awards (EMEA), showcasing our expertise in integrating luxury brands into gaming experiences.
