Gaming Unites Generations – The Redefined Family Experience
The gaming industry is no longer just an individual pastime—it has transformed into a shared family experience. Today, the average gamer is 38 years old, a clear sign of how gaming has evolved from a youthful hobby into an activity that brings the whole family together. Parents who grew up playing video games now join in the fun alongside their children, making gaming a unique opportunity for brands to engage in a space of trust and connection.
At Gameloft for brands, we fully understand this fun legacy. Gaming is no longer merely entertainment; it is a safe and interactive space that invites brands to connect positively with entire families. Our COMBO! segmentation strategy—comprising COMBO! Kids, Core, and Pop—has been designed to capture the unique interests of every household member, delivering data-driven campaigns tailored for a diverse audience.
“Gaming has become a bridge that unites generations. Today, parents and children share moments of fun, challenges, and achievements in a safe and stimulating environment. At Gameloft for brands, we are committed to providing brands with unique opportunities to connect authentically with families.” - Hugues Ossart, Senior Global Marketing Director of Gameloft for brands.
Through our cross-platform expansion and precise segmentation, we open up new opportunities for brands to establish lasting connections in a dynamic and interactive environment. The gaming experience is positioned as a trusted space where family interaction translates into innovative and memorable campaigns.
For more information on how our family-focused strategy is redefining the gaming world and creating new connection opportunities for brands, please contact us.
