The Essential Facts on Gaming and Esports
Gaming and esports have evolved into dynamic and influential global industries, capturing the imaginations of billions and establishing themselves as cornerstones of digital entertainment. With this sector's rapid growth, understanding the scale, demographics, and potential of gaming is crucial for brands looking to engage effectively.
Industry Growth and Scale
The gaming industry has seen phenomenal growth over the past decade, with revenues expected to surpass $187.7 billion by 2023 (Newzoo). This growth is fueled by an expanding global audience that now includes over 2.7 billion gamers. Esports, a competitive extension of gaming, has also seen explosive growth, with revenues from this segment poised to exceed $1 billion, driven by sponsorships, advertising, and media rights.
Demographics and Audience Engagement
Gaming is no longer a niche hobby but a mainstream form of entertainment across all age groups. The average gamer is around 34 years old, with a nearly even split between genders. This demographic is highly attractive to advertisers due to its diversity and digital savviness. Esports audiences, in particular, are highly engaged, with events like the League of Legends World Championship drawing viewership that rivals traditional sports events.
Advertising Opportunities
Advertising in gaming offers unique opportunities for brands to integrate into the gameplay without disrupting the user experience. In-game advertising, such as that offered by "COMBO! The Gaming Media Network" by Gameloft for brands, allows for immersive and interactive brand experiences. This network provides access to a premium audience through a collection of over 1.3 billion monthly active players globally, making it an unparalleled platform for digital advertising.
Why COMBO! Stands Out
COMBO! The Gaming Media Network distinguishes itself by being the largest premium in-game advertising network. Launched as an extension of Gameloft for brands, COMBO! leverages twenty years of game development and advertising expertise to offer brands a highly curated and effective way to reach gamers. It includes inventory from the best games and publishers, ensuring quality and engagement.
As gaming and esports continue to grow, the opportunities for innovative advertising will expand. COMBO! The Gaming Media Network is at the forefront of this evolution, providing brands with creative, non-intrusive advertising solutions that resonate with a diverse, global audience. Investing in gaming advertising, particularly through networks like COMBO!, offers brands a chance to be part of a vibrant and growing community.
