Gamers & The Olympic Games - Consumption Habits, Market & Audience Insights
Media plays a crucial role in shaping the narratives of major events like the Olympic Games, acting as a conduit for stories of triumph and camaraderie that reach global audiences across various devices.
A strong relationship exists between sports and gaming, both appealing to audiences with shared values and resonating emotions. Our recent study explores the intricate relationship between the Olympic Games and the gaming world, examining how these two spheres intersect. The results uncover vast opportunities for brands seeking engagement within the vibrant gaming industry, leveraging the mutual appeal and reach of both sports and gaming to connect with diverse audiences globally.
The last Tokyo Olympic Summer Games in 2021 drew a staggering global audience of approximately 3.05 billion people, showcasing the deep connection between sports and media consumption in the digital age.
