More Than Fun: The Mood-Boosting Effect of Video Games
New research shows that video games do more than just entertain — they can actually boost players' well-being.
A recent study by the Oxford Internet Institute has shown that video games can improve emotional well-being. Analyzing data from over 67,000 gaming sessions across 8,600+ players in 39 countries, researchers found that players consistently reported a more positive mood during gameplay than when they started.
This evidence aligns with what millions of players already know: gaming isn’t just about winning — it’s about joy, immersion, and emotional connection.
At Gameloft for brands, we’ve long believed in the positive emotional impact of gaming, and that’s why our COMBO! network is designed to respect and amplify that experience. With non-intrusive ad formats, authentic brand placements, and creative integrations, COMBO! ensures that brands can tap into real moments of happiness — when attention peaks and emotions run high.
In a world where emotional resonance drives brand loyalty, this study reinforces why in-game advertising is one of the most powerful and responsible ways to connect with modern audiences.
Gaming brings joy. COMBO! brings brands into that joy — respectfully and creatively.
